Centric / Agency of Change

THOUGHT (aka Centric's Blog)

Yeah, you expected it. All the best agencies have blogs these days. Oh wait, yours doesn't? Or it just shows photos of their cats and trashes their competitor' campaigns? Well, hey, welcome to Centric. Here're some interesting ideas...

Archive for the ‘Clients’ Category

Rumsey Maps Receiving Positive Reception

Saturday, February 9th, 2008

While we’re putting the finishing touches on the Rumsey Maps islands in Second Life, we’ve opened them to residents. And, so far, the first impressions have been positive:

New World Notes

Not Possible In Real Life

Ambling in Second Life

And the photos have been spectacular:

Krystine Qinan’s Set

Bettina Tizzy’s Set

Aaron Kukulcan’s Set

The official launch happens on March 6. Expect a press release with full details shortly.

Shots from the 12Avatars.com Launch Party

Tuesday, September 4th, 2007

When was the last time you got to fly into a party with a Maxim Top 100 girl? Well, that’s what we did last night! To celebrate the launch of the 12Avatars.com calendar contest, Callie Cline was on hand to help us kick it off.

12Avatars.com is a great idea from our friends at Apollo Interactive, who said, "Why don’t we find the most beautiful avatars in Second Life–and do a printed calendar of them?" We said, "No, that’s a terrible idea, we have no idea why you’d want to do that."

Not really.

So here you go–a few shots from the launch event last night. We’ll be taking submissions via our interactive photo booths until September 16, and the calendar will be ready to go on sale by the middle of October.

You can enter here: http://slurl.com/secondlife/Tellus%20IV/210/220/27

More photos on our Flickr here: http://www.flickr.com/photos/centric/

The kicker? The printed calendar is the only one that costs. The virtual version will be distributed free in Second Life, and 100% of the proceeds from sales of the printed calendar will go right back to the distributors or to a real-life charity of their choice.

Thanks to all who came to see us!

A Brazilian ISP Enters a New World

Wednesday, May 30th, 2007

While mainstream media focuses on large brand launches and talks about the deep engagement Europeans have with Second Life, we’ve noticed something interesting. Take a look at the Second Life world map, and you’ll notice that islands dedicated to Brazil’s citizens and culture are almost always completely full.

Which makes Locaweb’s launch into Second Life extremely timely and relevant. Locaweb is Brazil’s largest ISP. Centric just helped them enter Second Life with a singular focus: serving their customer base. Which is why you’ll find a complete in-world help kiosk displayed prominently in the largest building on the sim: their customer center. Tied to content on their website, it’s a way for Second Life residents to get their questions answered, without leaving the world.

You’ll also find Locaweb-branded Second Talk headsets available at convenient kiosks on the island. Though these devices are much more stylish than our original Second Talk devices, they use the same familiar Skype back-end. So, while we eagerly await integrated voice, LocaWeb customers can pick up a headset and chat with Locaweb personnel today.

Visit Locaweb here: http://slurl.com/secondlife/Brasil%20Tecnologia/188/120/42

Fair warning: to get the most from this build, expect to exercise your Portuguese language skills.