Social Media: Blowing Up the “My Audience Ain’t There” Myth
“Well, social media may be big, and there may be a lot of people using it, but my audience isn’t there,” you say. “They’re just too technical, too specialized, too old.”
Well, you may be surprised. We recently uncovered significant social media potential for one of the most unlikely clients you could imagine: a convention center. Think about that. This is a building. And yet, there were thousands of photos and dozens of videos all happily tagged with their name.
Best of all, if you want to find out if your audience is in social media, it’s as simple as doing a quick search of 4 popular sites: MySpace, Facebook, YouTube, and Flickr. Use the search function to look for:
- The name of your company
- Names of your brands
- Specific target industries, like “plumbing” or “electrochemical research”
- Professional or special interest groups, like “IEEE” or “first time moms”
You may be very surprised at the results. And even if you aren’t, you’re only a hop away from Google, where you can search for “name of your audience” + “social network.” You’ll quickly find there are many more social networks than you can imagine. Including ones as broad as “social networks for moms,” to as narrow as “social networks for oenophiles.”
Happy searching!
