Centric / Agency of Change

THOUGHT (aka Centric's Blog)

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Social Media: Blowing Up the “It’s a Flash in the Pan” Myth

The other argument we hear about social media is that, “Well, isn’t this just another web boom all over again? Isn’t it just a flash in the pan?”

Well, even if it is a web boom all over again, consider this: how dependent are you on multiple companies that simply didn’t exist a dozen years ago? Companies like Google? Yeah, there was a bust, but the first web revolution changed the world.

To see how deeply entrenched social media is, all it takes is a quick trip over to Alexa. Out of the top 10 US websites, 6 are social. Out of the top 10 global sites, 7 are social.

This isn’t a blip on the radar. This is a massive, well-entrenched global shift.

So, ask yourself: can I afford to be invisible in the largest sites in the world?

This entry was posted on Monday, April 21st, 2008 at 11:43 am and is filed under Ruminations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Social Media: Blowing Up the “It’s a Flash in the Pan” Myth”

  1. flash Says:
    April 23rd, 2008 at 5:15 am

    […] Social Media: Blowing Up the “It’sa Flash in the Pan” Myth […]

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