Social Media: Blowing Up the “It’s for Kids” Myth
This is the first post in a short series "blowing up" common myths about social media. These are real short and easy to digest. I hope you enjoy!
One of the big things we hear when we start talking about social media is that “it’s just for kids. Our audience is older/more sophisticated/moms/retirees, so they couldn’t possibly be on Facebook or MySpace or YouTube.”
That sounds totally reasonable. It’s also almost completely wrong.
Let’s look at the raw numbers:
- 37% of US adults engage in social networking every month, excluding teens (eMarketer)
- 70% of teens use social networking every month (eMarketer)
Pretty impressive numbers. In fact, if you do the math on the adult number, you’re looking at over 100,000,000 people in the US alone. One hundred million adults who use social networks every month.
And social networks are only a small part of social media!
So, ask yourself: is a pool of over 100 million adults—remember, this excludes teens—big enough to fish in?
Source = eMarketer
