Changing the Metaphor
We have an accounts person who is fond of the phrase, "Peeling back the onion layers." As in, "We have to get in, peel back the onion layers, and really understand what this client is about."
It’s funny, because when I thought about it, that’s really a terrible metaphor. Peeling back the onion layers reveals . . . nothing but more onion. There’s no surprise inside.
Maybe a better metaphor for brand and message development is "cracking the coconut." As in, you have to bore through a husk and a hard outer shell to reveal something completely unexpected.
Just the random thought for the day.
