Upcoming Speaking Engagements
This is how it goes. As soon as I say, "I’m going to cut down on the speaking schedule this year, so I can concentrate more on business processes," opportunities start popping up.
First, I’ll be appearing at The Marketing Forum again this year. Here’s the topic:
Lessons Learned from Social Media Marketing: Where it Works, What it’s Good For, and How to Measure ROI
Social media now drives as much traffic to sites as Google does—so if you spend on search, you should probably be investing in social media marketing. But where? There are dozens of venues to explore, and many different tactics to choose from. How is it best used? And how do you measure the results against traditional media? In this session, we’ll explore:
- Learnings from case studies from companies that include Warner Brothers, HP, and Freestyle
- Emerging best practices in the social media space
- How to decide when social media is right for your marketing mix—and which venues you should target
- Best ways of measuring returns, from CPM to ROE (return on experience)
Second, I’ll be giving a similar presentation to the Internet Strategy Forum here in Los Angeles:
Virtual Reality Check: Where Do We Go From Here?
Last year, Second Life came to the forefront of social virtual worlds with explosive growth and entries by high-profile brands. Now, growth has slowed, and brands as a whole have struggled to find their place. At the same time, 2D and 2.5D worlds for teens are booming, MMOs are hot, and there are new, open-source opportunities on the horizon for 3D worlds. What have we learned from this—and what does it mean for the future? In this session, we’ll examine:
- What worked, and what didn’t, in 2D and 3D virtual worlds
- What the landscape looks like right now
- Where the virtual world roadmap might take us in the next 12 months
- Practical strategies for deciding what worlds—if any—are right for you
- Results that you might expect—and how to measure them
If you’d like to have a version of either presentation given at your own company or organization, let us know, and we’ll see how we can set it up!
