Welcome Green Apple Media!
As you may have seen from our press release, Centric has aquired Green Apple Media, a Webby Award-winning studio that specializes in developing rich media sites for entertainment clients.
"Now, what the heck did you go and do that for?" you ask. "I thought you were an agency working in social spaces and virtual places."
Yes, we are. And skills on the rich media side of things are more important than ever for both areas of marketing. Almost no virtual world project we’re currently doing doesn’t include some aspect of rich media and web development. In fact, many of them look like complete brand or product launch campaigns, from the development of identity to collateral to website to social media program to virtual world development to launch and post-launch marketing. So it makes sense for us to bring a leading Flash and motion graphics development studio in.
And it makes sense to them. Steven Apple, founder and CEO of Green Apple Media, told me, "Studios are looking for a complete solution now. The website is the start, now we have to span the social networks, and even reach into virtual worlds." So now, as Centric’s Vice President, Business Development, Steven Apple has the team he needs to give them a complete promotional solution–from conventional interactive development to virtual worlds in China.
So welcome Green Apple Media to Centric, and welcome the additional capabilities they bring!
