Centric / Agency of Change

THOUGHT (aka Centric's Blog)

Yeah, you expected it. All the best agencies have blogs these days. Oh wait, yours doesn't? Or it just shows photos of their cats and trashes their competitor' campaigns? Well, hey, welcome to Centric. Here're some interesting ideas...

Shots from the 12Avatars.com Launch Party

When was the last time you got to fly into a party with a Maxim Top 100 girl? Well, that’s what we did last night! To celebrate the launch of the 12Avatars.com calendar contest, Callie Cline was on hand to help us kick it off.

12Avatars.com is a great idea from our friends at Apollo Interactive, who said, "Why don’t we find the most beautiful avatars in Second Life–and do a printed calendar of them?" We said, "No, that’s a terrible idea, we have no idea why you’d want to do that."

Not really.

So here you go–a few shots from the launch event last night. We’ll be taking submissions via our interactive photo booths until September 16, and the calendar will be ready to go on sale by the middle of October.

You can enter here: http://slurl.com/secondlife/Tellus%20IV/210/220/27

More photos on our Flickr here: http://www.flickr.com/photos/centric/

The kicker? The printed calendar is the only one that costs. The virtual version will be distributed free in Second Life, and 100% of the proceeds from sales of the printed calendar will go right back to the distributors or to a real-life charity of their choice.

Thanks to all who came to see us!

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