http://www.centric.com/thought/2007/07/01/metabranding/ A Blog Regarding the Ongoing Evolution of Advertising Fri, 21 Nov 2008 16:16:14 +0000 http://wordpress.org/?v=2.1.2 http://www.centric.com/thought/2007/07/01/metabranding/#comment-2596 Setori Spire Thu, 27 Sep 2007 13:17:39 +0000 http://www.centric.com/thought/2007/07/01/metabranding/#comment-2596 Incredible piece :). As a Metabrand Developer/Evangelist myself I have often wondered the view point of others as it pertains to "Metabranding" and the insights that are derived from the ever evident "Brand" (can't forget that) and how it relates to the Metabrand. As I study this growing area - I am seeing that there is a thin line between the Brand and the Metabrand when we bring into context that Real Life Brands are scratching their heads when looking at the paradigm of integrating their Brands. The issue also arises that Second Life is not the only Metaverse - so understanding Metabranding goes well beyond Second Life. Though Second Life affords us a robust platform... New platforms like Metaspace, There, and others will further add complexity to the paradigm. Yes - Metabrands are generally born and raised within the Metaverse - BUT as soon as a Brand enters the Metaverse - it too - NOW has to abide by Metabrand rules. Incredible piece :). As a Metabrand Developer/Evangelist myself I have often wondered the view point of others as it pertains to “Metabranding” and the insights that are derived from the ever evident “Brand” (can’t forget that) and how it relates to the Metabrand. As I study this growing area - I am seeing that there is a thin line between the Brand and the Metabrand when we bring into context that Real Life Brands are scratching their heads when looking at the paradigm of integrating their Brands. The issue also arises that Second Life is not the only Metaverse - so understanding Metabranding goes well beyond Second Life. Though Second Life affords us a robust platform… New platforms like Metaspace, There, and others will further add complexity to the paradigm. Yes - Metabrands are generally born and raised within the Metaverse - BUT as soon as a Brand enters the Metaverse - it too - NOW has to abide by Metabrand rules.

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