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	<title>Comments on: 2012 CALLING</title>
	<link>http://www.centric.com/thought/2007/06/12/2012-calling/</link>
	<description>A Blog Regarding the Ongoing Evolution of Advertising</description>
	<pubDate>Wed, 08 Oct 2008 06:11:13 +0000</pubDate>
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		<title>By: Paul Raven</title>
		<link>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-1781</link>
		<author>Paul Raven</author>
		<pubDate>Tue, 12 Jun 2007 19:42:32 +0000</pubDate>
		<guid>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-1781</guid>
					<description>And the sad thing is, a huge number of perfectly intelligent businesspersons would read that and dismiss it as pure science fiction ...

... well, as I've said before, when your European office opens and you need an in-house copywriter, you have at least one person in your contacts list who believes in what you're saying!</description>
		<content:encoded><![CDATA[<p>And the sad thing is, a huge number of perfectly intelligent businesspersons would read that and dismiss it as pure science fiction &#8230;</p>
<p>&#8230; well, as I&#8217;ve said before, when your European office opens and you need an in-house copywriter, you have at least one person in your contacts list who believes in what you&#8217;re saying!</p>
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		<title>By: Jason Stoddard</title>
		<link>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-1782</link>
		<author>Jason Stoddard</author>
		<pubDate>Tue, 12 Jun 2007 20:03:37 +0000</pubDate>
		<guid>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-1782</guid>
					<description>Yeah, I know. I created this as a companion piece to "1997 Calling" to illustrate just how impossible it would be to communicate some of our current-day online marketing techniques to someone living only 10 years ago. 

If we look at change as exponential, we're looking at the same magnitude of change over the next 5 years--and much of that change will be driven by social media and virtual worlds, just like the changes over the last 10 years were driven by the advent of the internet.

So . . . how much of "2012 Calling" is science fiction? Well, it depends on your POV. 

Will there be businesses that operate much like they do today in 2012? Sure, especially ones that are hands-on like manufacturing. 

Will there be ones that look like the one in the above blogpost? Most likely. Especially when facial and gestural expression mapping comes to virtual worlds, allowing you to do at least medium-duty business there, and enterprises with lots of knowledge workers start running the cost numbers for maintaining real-world offices.</description>
		<content:encoded><![CDATA[<p>Yeah, I know. I created this as a companion piece to &#8220;1997 Calling&#8221; to illustrate just how impossible it would be to communicate some of our current-day online marketing techniques to someone living only 10 years ago. </p>
<p>If we look at change as exponential, we&#8217;re looking at the same magnitude of change over the next 5 years&#8211;and much of that change will be driven by social media and virtual worlds, just like the changes over the last 10 years were driven by the advent of the internet.</p>
<p>So . . . how much of &#8220;2012 Calling&#8221; is science fiction? Well, it depends on your POV. </p>
<p>Will there be businesses that operate much like they do today in 2012? Sure, especially ones that are hands-on like manufacturing. </p>
<p>Will there be ones that look like the one in the above blogpost? Most likely. Especially when facial and gestural expression mapping comes to virtual worlds, allowing you to do at least medium-duty business there, and enterprises with lots of knowledge workers start running the cost numbers for maintaining real-world offices.</p>
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		<title>By: Multi-Media Me &#187; Blog Archive &#187; 2012 Answering</title>
		<link>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-2035</link>
		<author>Multi-Media Me &#187; Blog Archive &#187; 2012 Answering</author>
		<pubDate>Tue, 10 Jul 2007 06:14:22 +0000</pubDate>
		<guid>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-2035</guid>
					<description>[...] 2012 CALLING [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] 2012 CALLING [&#8230;]</p>
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		<title>By: Centric - Agency of Change</title>
		<link>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-2044</link>
		<author>Centric - Agency of Change</author>
		<pubDate>Wed, 11 Jul 2007 18:27:25 +0000</pubDate>
		<guid>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-2044</guid>
					<description>[...] difficult to imagine all the possibilities of a mature virtual worlds platform. Will it end up like 2012 Calling, or Monetized, or Vinge&#8217;s Rainbow&#8217;s End or Stross&#8217; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] difficult to imagine all the possibilities of a mature virtual worlds platform. Will it end up like 2012 Calling, or Monetized, or Vinge&#8217;s Rainbow&#8217;s End or Stross&#8217; [&#8230;]</p>
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		<title>By: Wearable Display &#124; MULTI-MEDIA ME</title>
		<link>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-8548</link>
		<author>Wearable Display &#124; MULTI-MEDIA ME</author>
		<pubDate>Wed, 21 May 2008 17:38:22 +0000</pubDate>
		<guid>http://www.centric.com/thought/2007/06/12/2012-calling/#comment-8548</guid>
					<description>[...] are pushing us to the coming UI revolution. This one really reminds me of the post about the Apple iSee Jason wrote about over on the Centric blog. I see the changes coming do [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] are pushing us to the coming UI revolution. This one really reminds me of the post about the Apple iSee Jason wrote about over on the Centric blog. I see the changes coming do [&#8230;]</p>
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