Centric / Agency of Change

THOUGHT (aka Centric's Blog)

Yeah, you expected it. All the best agencies have blogs these days. Oh wait, yours doesn't? Or it just shows photos of their cats and trashes their competitor' campaigns? Well, hey, welcome to Centric. Here're some interesting ideas...

Opening New Worlds

So, Ken and Yuki met with HiPiHi in China a few days ago, and opened a door into an entirely new virtual world.

HiPiHi has been described as the "Chinese Second Life." And, in many ways, that’s an accurate description. We’ve been poking around in the closed beta for a while now, and we’re really excited about the possibilities. With user-generated content and a real economy, it has the same features that have propelled Second Life to the top of the charts in Western virtual worlds. But HiPiHi also has some really neat plans that I’ll let Ken talk about in another post.

Because I’d rather talk about the opportunity for brands:

Imagine being part of HiPiHi from the start–imagine being there when it opens this fall. We think this is an amazing opportunity Get started now, so you have time to explore. Time to integrate. Time to become part of the world. So, you’re a seamless part of HiPiHi when it launches this fall.

Does this sound like a pitch? Well, it is. Centric is the first Western development partner for HiPiHi. This completes a round of strategic moves we’ve been making to become a true Asia-Pacific virtual world and social media developer. We have a formal reciprocal relationship with Metabirds, a leading Japanese Second Life developer. We’ve opened offices in Shanghai and Tokyo. We created a panel for Virtual Worlds Fall 2007 on the international impact of virtual worlds. And we have the language and business skills to make it all work.

So. Interested in the newest way to get in front of a potential audience of 1.3 billion people? Talk to Centric.

 

 

2 Responses to “Opening New Worlds”

  1. beyond Says:

    http://hipi.5d6d.com/userdirs/1/7/hipi/attachments/day_070603/20070603_50d53a33b318a4507e4bwhUJMutKy1L3.htm

  2. Is HiPiHi Expanding Its Virtual World to World-Wide? : THE MOBINODE 动点博客 Says:

    […] to the posts in VirtualWorldNews and Centric Thoughts, The Chinese virtual world HiPiHi has talked to the Japan-based company Centric which now became […]

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