Centric / Agency of Change

THOUGHT (aka Centric's Blog)

Yeah, you expected it. All the best agencies have blogs these days. Oh wait, yours doesn't? Or it just shows photos of their cats and trashes their competitor' campaigns? Well, hey, welcome to Centric. Here're some interesting ideas...

In Second Life, There Are No Movers

But in real life, there are.

Yes, we just moved our Los Angeles office. Closer to Los Angeles, in fact. For people who don’t know the LA area, it’s a huge sprawling mess that extends from downtown out in every direction–to the coast on the west, to the foothills in the east, even into the San Fernando Valley. Previously, we were located in Valencia, which is a bit to the north of the San Fernando Valley. A happy enough place, but a little too far for most of our people to truck out to. And a bit far away from Los Angeles in general.

So we moved to North Hollywood. The Burbank studios are a few minutes away, Disney Interactive is across the street, and we’re in the Academy of Television Arts and Sciences building, where we can watch red-carpet events happen every week.

Not that we’re all about entertainment, but it is fun to see.

So why does a budding metaverse developer and social media agency need a physical office, you ask? Well, while we believe in letting people work flexibly and virtually, we also believe in having a home base where we can all get together and meet. We believe in having huge connectivity–far beyond your normal cable connection at home. And we believe that sometimes, working together is the best way to get things done. So we traded our far-too-big, far-too-far Valencia office for a smaller, more central, more flexible office that’s only a hop away from the city proper.

And a couple of tiny offices in Shanghai and Tokyo . . . but that’s another story.

You can see some pictures of the mess and aftermath on Flickr:

http://www.flickr.com/photos/centric/sets/72157600170269733/

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