Finding New Brilliance
I just happened to be in our office this weekend when a prominent writer and marketing strategist just happened to stop by. So I was happy to spend some time and tell her about our company.
This happened in Second Life.
During the course of our conversation, Ms. Znetlady Isbell remarked that she was stunned by the depth of thought she finds in Second Life on a vast variety of subjects, ranging from marketing to law to intellectual property. And she’s right. I haven’t met a many brilliant people per square meter in my life, not even in some very rarefied conferences (the commercialization of space comes to mind).
Now, I’m not a nightclubber, and I could go on about how Second Life’s user interface is a self-selector for people with above-average, well . . . patience, but in the last two weeks, we’ve had almost a dozen serious business meetings in Second Life, three of which were initated from contacts in-world. Topics have ranged from nanotechnology education to entertainment law to in-world entrepreneurship to big brand icons to sponsorship of worthy in-world initiatives to SL technology development.
And the level of conversation has been much, much higher than average. There’s no painful explanation needed about how the world has already changed, and how the rules will change even more. The people here not only grasp the possibilities, they’re all working on their own angles to develop them. We’ve already brought one exceptional in-world content creator onto our team.
It’s like 1994 all over again. Standing on the brink of the first web explosion. And yes, there will be mistakes, and there will be problems.
But I haven’t been this excited in a long, long time.
Here’s a link to our profile on the Business Communicators of Second Life blog.
http://freshtakes.typepad.com/sl_communicators/2006/11/agencies_centri.html
