Comments on: Viral Video (And How Not To Do It) http://www.centric.com/thought/2006/08/08/viral-video-and-how-not-to-do-it/ A Blog Regarding the Ongoing Evolution of Advertising Thu, 28 Aug 2008 05:23:55 +0000 http://wordpress.org/?v=2.1.2 By: CK http://www.centric.com/thought/2006/08/08/viral-video-and-how-not-to-do-it/#comment-49 CK Wed, 09 Aug 2006 05:47:18 +0000 http://www.centric.com/thought/2006/08/08/viral-video-and-how-not-to-do-it/#comment-49 Excellent summation. I've actually decided that as bad a display of me-me-me that the video was, it actually served the marketing community at large because it showed us: a. The blogosphere, even at 50+million blogs, uncovers anything that is not authentic and in our industry's (and our customers') best interest. b. When your aim is to connect with the customer. Connect with them. I saw plenty of logos and agency guys--and agency guys making sandwiches--not so many customers. c. There are MANY marketers with positive agendas and empowering ideas. I know because I met many of them due to this debate. I'm proud of that. Your own Adam Rakunas said it best by saying: "Use the web for what it's good at: conversation. Collective smarts. Sharing ideas. And letting go." True dat. And best we get our game on as the viral stampede hasn't yet begun. Can you feel the ground rumbling? You're right, it's gonna be the ride of our lives. Thanks for the good post...may it make us all better marketers. Excellent summation. I’ve actually decided that as bad a display of me-me-me that the video was, it actually served the marketing community at large because it showed us:

a. The blogosphere, even at 50+million blogs, uncovers anything that is not authentic and in our industry’s (and our customers’) best interest.

b. When your aim is to connect with the customer. Connect with them. I saw plenty of logos and agency guys–and agency guys making sandwiches–not so many customers.

c. There are MANY marketers with positive agendas and empowering ideas. I know because I met many of them due to this debate. I’m proud of that.

Your own Adam Rakunas said it best by saying: “Use the web for what it’s good at: conversation. Collective smarts. Sharing ideas. And letting go.”

True dat. And best we get our game on as the viral stampede hasn’t yet begun. Can you feel the ground rumbling? You’re right, it’s gonna be the ride of our lives.

Thanks for the good post…may it make us all better marketers.

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