Diving In
You can study a trend, or you can dive in.
We chose to dive.
In order to better understand the phenomena of user-generated media, video podcasting, microproduction, user-rated news, and social network propagation, Centric has become a willing participant in Wineass, or Wine Reviews . . . Without the Bull. Fair warning: this site is slanted towards a college-age and young professional audience, and it contains profanity and vulgar language.
Over the next weeks, months, and years, we’ll generate real intelligence about what it takes to produce short, iPod-friendly shows, how they propagate through various networks, what people respond to, and where the revenue can come from.
We’ll keep you posted on the results!
Oh, and watch for other interesting experiments along these lines.
