Ads for Profit?
Have you thought about turning your advertising into a profit center?
No. I’m serious.
And I’m not just talking about setting up a company store to hawk your products with paid keyword ads. Although that does work—we helped a major name turn a serious profit on their e-Store, even though they were selling at full retail price against discount outlets. The secret’s in the message. Think “the security of buying direct from the manufacturer.” While this may not resonate with the 18-24 crowd, it can be very enticing to someone in their 40s or 50s who’s still a little uncomfortable about putting their credit card info into an online form.
But that’s just one way. What about the ad for entertainment? What about entertainment itself? Would your customers respond to a online challenge by creating a branded video that has real entertainment value? Sure. Especially if you’re a strong brand like Apple or Sony or Nike.
Take these branded videos and do the smart thing. Bypass YouTube. Put them up on Revver, where they put other ads in front of them, and pay you based on the number of times the clips are watched.
Yes. They pay you.
Are you getting this yet? Share the revenue with your customers who are producing these videos, and you have:
- Free ads
- Viral and word of mouth propagation
- Enough money to pay for a few ad agency lunches
Can ads be a profit center? Sure, if they’re engaging enough. If two kids can make a Diet Coke and Mentos fountain and make over $15,000 on Revver in a few days, what can you do.
Wacky idea? Sure. Worth thinking about? Sure!
