The Real Opportunity?
Is being a middleman, say some.
Think about it. Your customers probably have more video of your products than any ad agency can shoot in a year. Real stuff. Not actors. Stuff you can’t pay to get on tape.
“But it’s amateur stuff,” you say. “No production value.”
Funny, the younger generation doesn’t seem to mind.
“But we’ll lose control,” you say. “It’s not like they shoot with our brand book in mind.”
So what? They’re real people. They don’t live in some made-up fantasyland, where everyone sings the corporate song.
Imagine a branded wiki, containing snippets from real people, living real lives, using your stuff. Now imagine paying them for their contributions, based on popularity. Now imagine declaring, “Conventional advertising is dead. This is reality advertising. Nothing between you and the experience.”
You’d be the first. The pacesetter. The company that redefined advertising, now and forever.
Of course, there are a lot of caveats. How many editors are you willing to hire? How much do you trust your audience to rate content?
