Joined at the Hip
Projects.
We made our company on projects.
As in, “Why pay an ad agency a big retainer, then wonder what you’re getting. Use Centric, and get everything you need on a fixed budget.”
Or, “Time and materials? You gotta be kiddin. There’s no reason for anyone to ever finish a project on T&M. Here, let us give you a nice fixed-price quote for this scope of work.”
Get in, get out. Clean, simple.
But, in a time of change, models change, too. We’re now at a point where ongoing relationships are the only thing that makes sense. Sure, we can quote and deliver a website, but what happens after it’s delivered? Do you maintain it yourself? Who does the marketing? What happens when you have to add another product line, or need to do a promotion? How does it tie into offline programs? Who’s doing the metrics and analysis? What are customers saying, and how does it reflect on what you should be doing?
It’s a new world. Your website never goes dark, and it’s intimately wrapped up in a lot of things that don’t ever end, either. You need an ongoing relationship.
So, let’s dust off the hour-tracking tools, because things change.
How does it feel to be joined at the hip? We’re thinking, pretty darn good.
Later,
Jason Stoddard
www.centric.com
