“No,” “Maybe,” and “I Don’t Know” Are Valid Answers
It’s sometimes funny the depth of misunderstanding we have on the most basic, well . . . basics. Like, um, even websites. We’ve been doing these for over a decade now, and we still get questions like:
“That word wrap is ragged. Can you fix it?”
Um. No. We don’t have the fine control of type that we have in printed media. Blocks of text wrap differently on different browsers and different platforms. Add in the fact that people can actually adjust the size of the text on their screen and believe me, you don’t want us putting any hard breaks in there. And no, you don’t want graphic text either, or the whole thing in Flash.
“Why does our site look small on Henry (in IT’s) monitor?”
Um. Well. Considering that Henry is running 2048 x 1536 resolution, that’s not real surprising. Yes, we can set the site so it will expand to the browser window size, but I doubt if even Henry wants to read lines of copy that are 16″ wide on his 24″ monitor.
“Will that PMS match on everyone’s screen?”
Um. I don’t know. We have no control over the type, size, or settings of their monitor. Believe me, I wish we could send a magic little monitor adjustment fairy out with every website packet. But we can’t. Somehow, people still manage to order clothes and furniture online.
Until next time.
Jason Stoddard
www.centric.com
