Watch What You Write
Imagine 10 years from now when you’re pitching a client, telling them how wonderful you think their products are, how you’ll do such a wonderful job for them.
Of course, like everyone else, they’re wearing a little earbud that links them to their iThink, a semi-artificially-intelligent algorithm that scans, oh, say, all internet content from 1995 to the present, and whispers in their ear:
“On December 28, 1998, this person said your company’s products were terrible, and he couldn’t believe you were allowed to come in the country” and “On January 1, 2002, they referenced your ascendancy to the chairmanship as a low point in corporate culture in the United States,” and “On numerous occasions between 2005 and 2012, they campaigned for a congressman who actively blocked your business expansion in California.”
Of course, you probably wouldn’t pitch this client. But who knows what they’ll be able to pull out of the mediascape?
