Welcome to the Bleeding Edge
Ok, let’s get this over with. Advertising is dead. Which is why I love owning a small advertising agency.
Huh?
Maybe I should clear things up a bit. Conventional advertising is dead. So are all the old ideas about branding. So is virtually everything they taught about mass media before the turn of the century. We’re in the midst of unprecedented change. And in change there’s opportunity.
And that’s fun. That’s what I love.
Consider this. The 18-25 age group now spends more time online than watching TV. The same age group values word of mouth more than any other form of communication. And over 50% of the content online is generated by the users themselves. That is, it is not advertising. It is not big media. It is not your brand message.
Which means if they don’t believe what you’re saying, word speads immediately. You can’t control it. Your advertising doesn’t work. Your brand is toast.
Over 50% of our work these days is in the interactive realm, and yet, until now, it’s just been “another thing we do.” Now, it’s prime.
I’m inviting you to watch as we help transform our clients—the trials, the tribulations, the ups and downs, as we serve as a guide to the continuous opportunities in new media.
Until next time.
Jason Stoddard
www.centric.com
